If you are going to pursue Digital Marketing as your career, learn it from the right academy. The following checklist will help you to choose it wisely.
Curriculum – Understand the curriculum well. Ask questions before joining. Check whether the curriculum is updated or they are training you the same old-school methods.
Online/Offline – Can you learn through online or you need a special attention. Simple, try taking a demo class online and offline.
Class timings – Do they have flexible timings?
Duration – What is the total course duration?
Batch Size – Don’t get lost in the crowd where you couldn’t raise a doubt/questions.
Distance from your place – How far is the academy from your place?
Trainer’s experience – What is the trainer’s past experience? Check on LinkedIn to know more about the trainers.
Trainers Accessibility – Check if you can spend some additional time if you need more help on any topics.
Training Method – How do they train you? Do they explain with scenario-based examples, case studies, real-time analytics to understand?
Extra resources – Do they provide you additional resources apart from the curriculum?
Fee – How much do they charge you? Do they provide value for the money? Do they have flexible payment options?
Ratings and Reviews – Check their ratings and reviews on Facebook and Google.
Search Engine Ranking – How do they rank for your search? If they train you on SEO, then they should rank for your keywords.
Reputation – Analyse their reputation in Social Media and understand what industry well-known influencers talk about your institute.
Social Media Presence – Don’t just stop with Facebook. Check their LinkedIn, Instagram, Twitter, Snapchat, Pinterest pages.
Placements – Do they train you how to attend Interviews? Do they help you to get hired? Ask them what kind of placement assistance do they provide.
Where do Alumni work? – You can analyse on LinkedIn and their website.
Certification – What are the certifications do they provide? Do they help you to take internationally recognised certifications?
One-One Mentorship – Do they help you to achieve your goals? Do they mentor you? Do they motivate you?
Add-ons – Are you getting maximum out of it? check if you can learn additional skills like designing images, creating audio (podcast) & video content. Any events to network with industry influencers? Get-together sessions which will help you to develop your networking skill.
A trainer is the one who moulds your thoughts. Choose it wisely. Wish you all the best for your future 🙂