Web Analytics is the main factor to determine your Digital Marketing experiments or efforts. Web analytics is a means by which we can track, measure and analyse website traffic or website data. With the help of web analytics, it is easy to identify your target audience, enhance the user experience, create funnels, and make changes based on the user interaction with your website. It is the key source which will help us to make the major business decisions.
Data is the ultimate reason for any successful business.
- Tracking metrics to develop your website to increase visibility and traffic.
- Analysis of customer lifecycle and developing sales funnels based on user interaction.
- Tracking metrics like time spent, page visits, bounce, click through, etc and creating a decision tree based on each action.
- In-depth user life cycle from being a visitor to your customer.
- Maintaining records of key factors that work well for business and also factors that don’t.