Search Engine optimization (SEO) is a process that affects the online visibility of your website. The objective of Search Engine Optimization is to make your website rank higher for relevant keyword search results, and also drive organic traffic towards your website.
There are over 6300 search queries every second in google. Search engine optimization when done right, helps your website rank higher for the keywords you want to rank for.
Optimizing a website is done in many ways and on-page SEO and off-page SEO are two main things amongst them. Search Engine Optimisation is an ongoing process that needs continuous and dedicated effort along with right keyword strategy to yield the best results for your website.